Highflyers: Tutus Kurniati about business, fashion and the rules of life
Tutus Kurniati is a businesswoman, fashion designer from Indonesia and the founder of «Tutus Kurniati» concept store in Dubai.
04.05.2022
by L'Officiel Arabia
Tutus Kurniati is a native of Indonesia, where her relatives still live. Together with her husband, who is a financier and 6-year-old son, she came to Dubai, where in 2019 she opened her concept store. The store survived not only the difficult times of the pandemic, but also became a shopping hit in Dubai. It is visited by celebrities, influencers, politicians and big businessmen of UAE. Tutus Kurniati’s husband is a business partner and an excellent financier, but the lady boss built her business on her own savings.
About money
Tutus Kurniati's rules of life do not suppose splash money. “I have a personal budget, a business budget and an emergency fund. Every year I set a financial goal and leave over a certain amount. When the goal is reached, I can spend money on holidays, shopping, entertainment and what makes us happy. You could say I'm a wise spender.” Tutus Kurniati pays a lot of attention to charity. “There are many people in Indonesia who do not have enough money for daily living, food or education. It's a good thing that I can help them.”
About her career
The key to everything is finding balance in everything: in money, life and business. Lady boss Tutus Kurniati highlights the following business rules that lead to success: flexibility and focus transition, the need to be always on the move and development, never be fear of ambition and always have the power to achieve the goal.
About women in business
Tutus’s mother opened a clothing boutique in her hometown and her father was also a successful entrepreneur. Tutus grew up watching her parents do business, absorbing life lessons from those the nearest and dearest. As she got older, she was inspired by women who built business empires using their own brands: Victoria Beckham, Huda Kattan, and Jennifer Lopez. It is curious that Tutus was compared just with J. Lo during the shooting for the French L'Officiel.
About beauty rules
As a real Indonesian, Tutus builds her care program based on oils, massage and sunscreen cosmetics. To keep the body and mind in good shape among morning routines there are green juice, vitamins and Thai boxing. Her favorite jars are always on her dressing table: top 5 skin care products for today.
About fragrances
Tutus, as a fan of perfumes, applies fragrances 3-5 times a day. Her personal collection includes many legendary bottles, but as a real perfume freak, Tutus created her own composition. “Sweet Star” by Tutus Kurniati has a scent of spring, fresh buds and warm spices. The perfume is available for order in the online store and brand boutique.
About the brand
“I always loved fashion. This has been my passion since childhood and it lives in me!” – said Tutus with a smile. A luxurious concept store at Nakheel Mall shopping centre serves as the embodiment of this love and pleasure for all fashion gourmets. Tutus Kurniati is not only the founder of the store, she remains the creative director of the entire company deciding on the selection of the collection and carefully assembling each display window.
It's like having the most demanding Michelin-starred chef set your table and put together an exquisite menu. Tutus fills shelves and hangers with swimsuits, beach dresses, leisure-wear, business suits, evening dresses, shoes and accessories that have barely left the catwalks of Paris, Milan, New York and London. Not missing a single concept novelty from such favorite designers as Alexander Vauthier, Bronx And Banco, Chiara Ferragni, Hunza G, Bronx, Bianco, Le Specs. Tutus Kurniati is especially proud of her cooperation with Eres (a company owned by Сhanel), special pieces and collaboration with Lareveche and Moeva. Exclusive brands that everyone can find only in Tutus Kurniati’s store: Biljana Topsarevic, Shacreya Сollection and Jeanne Atelier. The nimble glance also covers young fashion creators who can bring a little fresh aesthetic.
Clients appreciate Tutus Kurniati’s boutique for luxurious collections updated several times a season, but especially for service. This is not about classic shopping when you just get a consultant and change a few outfits in the fitting room. Here you will be offered an individual selection of a complete look by a personal stylist and a concierge service with the delivery of some individual models. During the development of her own brand she came to a conclusion to open a department store that fits perfectly into Dubai's world of languid luxury.
