IN LATE 2012, JENNIFER ZUCCARINI FOUNDED FLEUR DU MAL WITH AN AMBITION TO CHANGE THE WAY WOMEN APPROACH LINGERIE, AND HAS SINCE EXPANDED TO INCLUDE READY-TO-WEAR AND SWIM.FEMININE, CHIC AND SLIGHTLY SUBVERSIVE, THE BRAND EXPLORES THE NOTION OF DESIRE AND ARTFUL PROVOCATION, WHILE MAINTAINING STYLE AND WEARABILITY. LAUNCHING WITH AN E-COMMERCE FLAGSHIP, THE COLLECTION DEBUTED ON FLEURDUMAL.COM AND LATER WITH TOP RETAILERS AROUND THE WORLD. IN 2017, FLEUR DU MAL OPENED A FLAGSHIP BOUTIQUE IN THE HEART OF SOHO, 175 MOTT STREET IN NYC.