GIGI C

Is a modern collection of luxury swimwear founded 2016 by then 16-year-old Gigi Caruso and her mother, Tina. The company was founded on the belief that a great swimsuit should enhance your style—never inhibit it. Born and raised in Southern California, Gigi grew up on the water. She is an avid boater, wakeboarder, snorkeler, and swimmer. The beautiful beachwear she loved to wear was far too delicate to withstand being an active lover of the beach and watersports. Unable to find pieces that reflected her personal style, she decided to take matters into her own hands. Together with Tina—a former clothing designer and swimsuit model—Gigi began deconstructing and cutting up her old swimsuits and refashioning them into chic styles that are glamorous and stylish, and could withstand waves. The duo also referenced Tina’s modeling photos for inspiration by re-designing the classic styles she wore with fresh new twists. After two years of research and development, they officially launched Gigi C Bikinis in 2017.