Tutus Kurniati brings an appealing array of fresh arrivals to the region and boasts niche luxury designers sourced from all over the world, including fashion capitals Milan, Paris, New York and London as well as key brands from Bali. The website will carry some familiar favourites including Alexander Vauthier, Cult Gaia, Chiara Ferragni, Hunza G and Quay, just to name a few. Tutus Kurniati, the Indonesian-born fashionista and owner, will use her platform to give newly discovered contemporary brands the chance to retail in the region for the very first time.

Kurniati comments, “For a region that is dominated by sunshine year-round and where people are continuously living a holiday, I sensed that there was a gap in the market for holidaywear- not regular daywear, business attire or streetwear. Endorsing a carefree and laid-back attitude and supporting the lightheartedness of a holiday, resort wear is no longer considered only for around the pool or vacations, it has become a hot and attractive category in fashion, especially in the UAE.”

With the versatile aesthetic of day-to-night in mind, the website ensures that the latest swimwear, cover-ups, evening wear, eyewear, accessories and footwear are available. “We have travelled around the world scouting interesting brands, designs and collections that embody the latest trends and are paired with exceptional quality.” says Kurniati. Well, we know where our paycheck is going.

Source : Dubai Fashion Forum