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Serving Up Summer: Tutus Kurniati Launches Online Store


Resort wear in the Middle East, especially, is always on trend. Winter months reach lows of 23 degrees, and the weather never really warrants a coat or jacket and with that in mind, there’s a new e-tailer in town that serves up summer from the most sought after brands, throughout the year.


Indonesian Tutus Kurniati, known to be a fashion icon herself, saw a gap in the market and has just launched her eponymous concept e-tail store full of fresh-off-the-runway looks from niche international luxury designers, including the likes of Cult Gaia, Alexander Vauthier, Hunza G and many more.


Offering up the latest in trends from the fashion capitals of the world such as Paris, Milan, London and New York, Tutus’s selects contemporary brands that aren’t easily found in the Middle East. She states, “For a region that is dominated by sunshine all year around and therefore people who are continuously living a holiday, I sensed that there was a gap in the market for holiday wear, not regular daywear, business attire or streetwear. Endorsing a carefree and laid-back attitude and supporting the lightheartedness of a holiday, resort wear is no longer considered only for around the pool or vacations, it has become a hot and attractive category in fashion, especially in the UAE.”


Tutus Kurniati’s luxury online shop offers up incredible beach wear, and is also a one stop shop for all your holiday requirements, taking you from poolside, to evening soirees, with shoes and accessories to boot. “We have travelled around the world scouting interesting brands, designs and collections that embody the latest trends and are paired with exceptional quality,” says Kurniati as the site offers up the latest in coverups, swim wear, cocktail dresses, evening wear, eyewear, accessories and footwear, with the fashion conscious woman’s holiday in mind.

The Tutus Kurniati online store is mostly inspired by everything your holiday destination is made of, particularly the sea and nature. Each item being sold on the site, be it a dress, jewellery, shoes or bags, are hand selected to stay ahead of the resort wear fashion curve. Not only can you expect luxury brands on the site, but also the luxury of time as the e-boutique promises delivery within 3-7 working days internationally and same day delivery in Dubai. Tutus Kurniati will also be opening a boutique in Dubai’s latest shopping destination, the Nakheel Mall.

Source : About Her

@tutuskurniati official

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